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MexHome sells to international buyers across five Mexican coastal markets and was spending $10,000 a month on paid social at a 1.5 ROAS, with inconsistent sales. A rebuilt search foundation, from Google Business Profiles and market pages to neighborhoods and listings, made organic search the most reliable source of qualified buyers.
★★★★★ 98% more organic clicks, 153% more impressions, 40 qualified buyers a month
MexHome was spending $10,000 a month on paid social with a 1.5 ROAS. Sales were inconsistent, and the company needed a reliable source of qualified buyer leads from search across five separate coastal markets.
We rebuilt MexHome’s search foundation. We optimized Google Business Profiles and market pages, fixed speed and crawl issues, and added trust assets. Clear paths from markets to neighborhoods to listings turned searchers into buyers across Puerto Vallarta, Riviera Nayarit, Cabo, La Paz, and Tulum.
We built a local engine so buyers searching for homes, condos, and land in each market found MexHome first. Each market got its own hub, each hub linked down to neighborhoods and listings, and the office profiles were set up to win the Map Pack for market terms.
We fixed speed, Core Web Vitals, and crawl issues. Clean templates and clear signals helped pages rank and convert, and removing index bloat put the crawl budget back on the market, neighborhood, and listing hubs that matter.
We built useful market content and proof assets that answer buyer questions and earn trust. International buyers research for months before they contact an agent, and this content met them early, then guided them to the right neighborhood and listing.
“I had the pleasure of working with Jason to enhance our company’s SEO and online presence, and I couldn’t be more satisfied with the experience and results. He took the time to understand our specific needs and goals.”
“His insights are clearly worth every penny of the investment.”
Details on how MexHome made organic search its most reliable source of qualified buyers across five Mexican coastal markets. Not the answer you need? Just ask.
Paid social interrupts people who are not looking for a home. Search reaches buyers at the moment they are researching a market, a neighborhood, or a listing. Buyer guides and neighborhood pages captured that intent early, and the contact-to-appointment rate from organic came in higher than paid social, with shorter sales cycles on market guide traffic.
Through the CRM and call tracking. Organic leads were tagged at the source and followed through to closed transactions, which is how the added $95,000 in monthly revenue and the 40 additional qualified buyers per month were measured rather than estimated.
The market-to-neighborhood-to-listing structure. Once each market had a hub with clear paths down to neighborhoods and listings, the site earned top 3 rankings for core homes-for-sale terms across all five markets, and the offices appeared in the local 3-pack for priority terms. The technical cleanup made sure Google could crawl and index that structure.
Each market is treated as its own local campaign with its own hub page, Google Business Profile, neighborhood content, and FAQs, while the technical foundation, buyer guides, and brand authority are shared. That is what let MexHome expand visibility into two additional suburbs without rebuilding the site.
Yes. Any brokerage serving multiple markets or neighborhoods can apply the same framework: market hubs, neighborhood pages, crawlable listings with structured data, buyer guides, and Google Business Profiles for each office. Our SEO for real estate program is built on exactly this playbook.
Book a free, no-obligation SEO audit with our team. We will show you exactly where you are losing buyers across your markets and the fastest path to results like this.
Paying for leads that do not close while buyers search past you? Let’s talk about what a full SEO audit could uncover for your brokerage.
Want more SEO and AI search breakdowns like this in your Google results? Add Makarios Marketing as a preferred source.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.
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