Tools built by SEO specialists, for home services operators.

Most SEO agencies show prospects inflated numbers to close deals, then break trust six months later when results don't hit. We built this calculator on the same framework Moz's Local Search Ranking Factors and BrightLocal's consumer studies use, so the numbers reflect what actually happens in plumbing, HVAC, electrical, and roofing markets.

Enter 7 data points and get a conservative 6-month outlook plus a moderate 12-month projection — including ROI percentage, payback period, and a side-by-side cost comparison against equivalent lead volume through Google Ads.

A growing share of customers now start service research with AI platforms instead of Google. When the question is "who's the best plumber in Dallas?" the businesses that get recommended win the leads. The ones that don't, lose them silently.

This tool runs two queries on each AI platform: one without naming you (revealing whether you appear in generic searches) and one with your business name (revealing whether AI models recognize you at all). You get a visibility score out of 6 and a prioritized action plan labeled Do First, This Month, or Ongoing.

Most home service businesses leave money on the table because their Google Business Profile is incomplete, missing categories, or sitting on stale photos and posts. The map pack rewards completeness and freshness — and rankings shift fast when either slips.

This analyzer scores your GBP across the signals that actually move the needle for local search: profile completeness, category accuracy, review velocity, post recency, and photo health. The output tells you exactly what to fix first.

Over-optimized anchor text is one of the fastest ways to trigger a link penalty. But manually brainstorming a balanced mix of branded, partial-match, and exact-match anchors for every campaign is tedious busywork that nobody has time for.

This generator produces between 3 and 15 anchor variations per request, in your choice of three formats: service keyword + location, service keyword + brand or client name, or service keyword only. Add your focus keyword, target URL, and optional notes — copy the output and paste it directly into your link building sheet.

A great service page does the same six things every time: leads with the local intent, answers the customer's top three objections, surfaces trust signals, lists pricing transparency, includes schema-friendly FAQs, and closes with a clear call. Writing that from scratch for every city × service combination is what kills most local SEO programs before they ever scale.

This generator produces a complete first-draft service page using the structure we deploy for Makarios clients — built around real search intent for plumbing, HVAC, electrical, and roofing keywords. Edit, brand, publish.

Most SEO audits start with rankings and end with a list of fixes nobody knows how to prioritize. This quiz flips that: it starts with your business model — revenue, profit margin, average job value, customer LTV — and works backward to show how SEO actually moves your bottom line.

The 7-section questionnaire covers business basics, financials, top revenue services, current marketing channels, your existing SEO history, and your 12-month goals. The output is a tailored growth potential report we send straight to your inbox.