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American Farm Company had a loyal customer base and a store that depended entirely on paid ads. A technical, keyword, and backlink program grew organic visitors from fewer than 800 a month to more than 4,000 in six months, adding $207,000 in revenue without increasing ad spend.
★★★★★ 5x organic visitors, $207K added revenue, 5% lift in conversion rate
Before partnering with us, American Farm Company faced several SEO obstacles that limited online growth and revenue potential. Their biggest challenge was turning a loyal customer base into scalable organic traffic, which required a well-structured SEO strategy rather than more ad spend.
With a clear roadmap, we focused on three pillars: technical improvements, keyword targeting, and backlink acquisition. The phased strategy turned a stagnant site into a high-performing revenue channel with sustainable, long-term growth.
Before any keyword strategy can succeed, the site must be crawlable, fast, and technically sound. We began by establishing a strong technical foundation that would allow the store to rank and convert.
After fixing the technical foundation, we zeroed in on keyword opportunities that could drive fast results. We identified dozens of low-hanging-fruit keywords by analyzing their existing collections and products, with the goal of showing up for the very terms competitors were dominating.
With zero backlink momentum before our work, authority building had to be a core part of the strategy. Backlinks are a major ranking factor, and without them even great content struggles to gain visibility.
“I had the pleasure of working with Jason to enhance our company’s SEO and online presence, and I couldn’t be more satisfied with the experience and results. He took the time to understand our specific needs and goals.”
“His insights are clearly worth every penny of the investment.”
Details on how American Farm Company went from ad-dependent to a store where organic search is a lasting revenue channel. Not the answer you need? Just ask.
Organic sessions and the orders they produced were tracked in analytics against the same six-month window, with ad spend held flat. Monthly organic visitors grew from fewer than 800 to more than 4,000, and the revenue from those sessions totaled $207,000 over the period.
No. Ad spend did not increase. The growth came from organic search built through technical fixes, collection and product optimization, blog content, and earned links, and those rankings continue to produce sales without a per-click cost.
Getting the collection and product pages indexed and optimized. Many of them were not in Google’s results at all before the work started, so the first months of growth came from pages that simply became visible, then from the competitor keywords we targeted on them. The link building made those rankings hold and grow.
Optimizing images and scripts and improving LCP and FCP produced a 5% lift in conversion rate on its own, before the traffic growth. Faster product pages mean fewer abandoned sessions, so every visitor the SEO work brought in was worth more.
Yes. Any store that depends on paid ads can apply the same framework: fix indexing and speed, optimize collection pages around real demand, support them with content, and earn links to the pages that sell. Our e-commerce SEO services are built on exactly this playbook.
Book a free, no-obligation SEO audit with our team. We will show you exactly where your store is losing organic sales and the fastest path to results like this.
Every sale bought with ads while organic search sits idle? Let’s talk about what a full e-commerce SEO audit could uncover for your store.
Want more SEO and AI search breakdowns like this in your Google results? Add Makarios Marketing as a preferred source.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.
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