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A well-known premium luggage brand was ranking for its own name and little else while travelers searched for the products it sold. A keyword, technical, and authority program doubled organic clicks from 22,000 to over 50,000 a month, grew non-branded keywords from under 3,000 to over 7,500, and added $18,000 a month in revenue from search.
★★★★★ 2x organic clicks, 7,500+ non-branded keywords, 5% conversion lift
Despite being a well-known name in the premium travel gear market, the brand was missing major organic growth opportunities. Traffic had plateaued even though customer satisfaction and reviews were strong.
With a phased roadmap, we focused on three core areas: targeted keyword expansion, technical SEO fixes, and authority building through high-quality backlinks. The result was a lift in organic visibility, clicks, and revenue across every stage of the funnel.
To drive qualified traffic, we prioritized high-intent keywords that matched how real travelers search for luggage online, and shifted the emphasis away from the brand name toward the phrases people use before they know which brand they want.
To support long-term visibility and a seamless customer journey, we tackled the technical issues holding the site back from ranking and converting.
To strengthen the brand’s authority and climb search rankings, we built a diverse backlink profile targeting high-authority and relevant domains in the travel space.
“Jason and his team are fantastic. We are a typical small business and I was expecting to be blown off, instead we found an agency that actually desires to help small businesses, prompt in their response, and VERY knowledgeable.”
“I couldn’t be more satisfied with the experience and results.”
Details on how a premium luggage brand broke through a traffic plateau and made organic search a revenue channel. Not the answer you need? Just ask.
Because almost all of that traffic was people who already knew the brand. Travelers searching for the best carry-on for Europe or durable luggage for long trips never saw it, since the product and category pages were not written for those searches. Brand-name demand has a ceiling; non-branded demand does not.
No. The $18,000 in added monthly revenue came directly from organic search, which reduced the brand’s reliance on paid ads rather than adding to it.
The shift to non-branded keywords. Rewriting category and product pages around how travelers actually search, then supporting them with long-tail content, is what took the keyword footprint from under 3,000 to over 7,500 and doubled clicks. The backlinks from travel publications gave those pages the authority to hold their positions.
Speed and mobile improvements, together with the content enhancements, contributed to a 5% lift in conversion rate on key product pages. Travel shoppers research and buy on their phones, so faster, cleaner product pages turned more of the new visitors into orders.
Yes. Any established brand that ranks mostly for its own name can apply the same framework: target the non-branded searches buyers use, fix speed and structure, and earn links from the publications your customers read. Our e-commerce SEO services are built on exactly this playbook.
Book a free, no-obligation SEO audit with our team. We will show you exactly where your store is losing organic sales and the fastest path to results like this.
Ranking for your name but not your products? Let’s talk about what a full e-commerce SEO audit could uncover for your brand.
Want more SEO and AI search breakdowns like this in your Google results? Add Makarios Marketing as a preferred source.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.
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