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TikTok SEO strategy for a building business coach that scaled from 2K to 33K TikTok followers and generated $12.5K/month in new coaching revenue.
Brian O’Neill – Building Business Coach Helping Entrepreneurs Start and Grow Businesses
Brian was a business coach specializing in helping aspiring entrepreneurs start and build their own businesses. Despite offering 1:1 coaching and group programs, his TikTok growth stalled at 2,000 followers with low engagement and minimal lead generation.
His challenges included:
Posting educational content without a clear strategy or data insights
Low discoverability in TikTok search for topics like how to start a business
Hooks that didn’t retain viewers long enough to trigger TikTok’s algorithm
Lack of deeper engagement to build trust with potential clients
No streamlined funnel to convert TikTok followers into coaching clients
The biggest challenge? Turning TikTok into a reliable lead-generation channel for his coaching business.
We built a search-driven TikTok strategy designed to grow his audience, increase visibility in TikTok search, and convert followers into clients for his 1:1 and group coaching offers.
We began by analyzing Brian’s entire TikTok content library:
Identified videos with the highest retention and engagement rates
Found overlooked topics related to starting and scaling a business
Evaluated competitor content in the coaching niche for trends and gaps
Optimized his posting schedule for peak audience times
This gave us a data-driven foundation for content that would perform better.
Next, we developed new, optimized TikTok content to improve discoverability and watch time:
Created engaging hooks for how to start a business with no money and common business startup mistakes
Experimented with various formats like step-by-step tips, screen share tutorials, and storytelling videos
Added keyword-rich captions like business coaching for beginners and start a business today
Used SEO-focused hashtags to help his videos rank in TikTok search
Structured captions to spark comments, questions, and saves
To build trust and deepen relationships with his audience, Brian hosted TikTok Lives 3–5 times per week:
Conducted live Q&A sessions on starting a business
Provided mini coaching sessions during Lives to showcase his expertise
Converted live viewers directly into 1:1 coaching calls and group program sign-ups
Each week, we reviewed his top-performing videos and doubled down on what worked best:
Repurposed high-performing business tips with new angles
Followed trending entrepreneurial questions to stay relevant
Iterated on proven hooks and content styles to maximize reach
With a growing audience and trust established, we created a clear funnel:
Promoted 1:1 coaching sessions for entrepreneurs needing personalized support
Launched a group coaching program to help multiple clients start their business journey
Used TikTok content and Lives to drive traffic directly to his coaching application and booking funnel
Grew from 2K → 33K followers in just a few months
Generated $12.5K+ monthly revenue from 1:1 coaching and group programs
Videos now rank in TikTok search for how to start a business and other high-intent keywords
Multiple videos surpassed 100K+ views, driving consistent inbound leads
Built a predictable TikTok growth and lead-generation system for his coaching business
Business coaches can use TikTok as a powerful lead-generation channel—but it requires a structured, SEO-driven approach that focuses on ranking, retention, and conversions, not just trends.
You don’t need random viral hits—you need a proven TikTok growth system that attracts the right audience and converts followers into customers.
Want more SEO and AI search breakdowns like this in your Google results? Add Makarios Marketing as a preferred source.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.
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