In the world of SEO, I like to explain backlinks as the equivalent of ad spend in advertising. Just like you pay for ads to show up in front of your audience, you invest in backlinks to earn long-term visibility on Google. While paid ads vanish as soon as the budget runs out, strong backlinks keep your rankings in place. That’s why choosing the right backlink tool is so important for me and my agency.
What is Serpzilla?
Serpzilla is a backlink marketplace I’ve come to rely on. It’s straightforward, powerful, and makes the process of securing quality backlinks much easier. Whether I’m looking for guest posts, link insertions, or other types of links, I can find what I need inside their platform. Because my agency works with both local businesses and e-commerce brands, I need flexibility — and Serpzilla provides that.
Key Features and Benefits
One of the first things I noticed about Serpzilla was how simple it is to use. Backlinking is often confusing, but their platform lays everything out clearly. I can filter by domain authority, niche relevance, or traffic, and instantly see the sites where I could place a link.
Another benefit I’ve seen is their pay-as-you-go backlink rental model. I don’t have to commit thousands upfront, and my clients still see strong results. That flexibility has been huge in showing ROI quickly.
How Serpzilla Has Helped Us
I’ve personally used Serpzilla to boost rankings for my clients. For example, I was working with an e-commerce brand that needed to rank for highly competitive keywords. By securing targeted backlinks through Serpzilla, we were able to push their product pages onto page one, which translated into thousands of dollars in new monthly revenue.
I’ve also used Serpzilla for local businesses, where ranking in the map pack is critical. By adding high-quality, niche-relevant backlinks, I saw clients move into the top five positions for important search terms. It’s been a reliable tool that continues to deliver.
Success Stories From My Clients
One of my favorite examples is an e-commerce client who was struggling to compete in their niche. After we added dozens of high-quality backlinks through Serpzilla, they overtook their main competitors for core keywords. The result was thousands of dollars in additional revenue and a much stronger brand presence.
I’ve also seen local service companies benefit the same way. A single backlink campaign through Serpzilla gave them enough authority to jump ahead of competitors on Google Maps, which brought in a consistent flow of calls and leads.
How Serpzilla Differs From Fiverr or Outreach Tools
People often ask me why I use Serpzilla instead of Fiverr or doing manual outreach. The difference is simple: control and quality. Fiverr might promise great links, but in reality, many come from low-quality sites that don’t move rankings. Manual outreach can work, but it’s slow and takes a ton of time.
With Serpzilla, I know exactly what I’m getting before I buy. The sites are vetted, and I can see the metrics up front — domain authority, traffic, relevance. That saves me time and protects my clients from the risks of bad backlinks.
Ease of Use for Beginners
Another reason I recommend Serpzilla is how easy it is to use, even if you’re brand new to backlinking. Their dashboard is clean and straightforward, and they provide plenty of resources to explain not just how to place a backlink, but why it matters. I know agencies like mine benefit from the efficiency, but even a business owner with no SEO background could navigate it.
Who Serpzilla is Best For
From my experience, Serpzilla works best in three situations:
- Agencies like mine that need to scale backlinking for multiple clients quickly.
- E-commerce brands that want to rank product or collection pages for competitive keywords.
- Local businesses that need to break into the map pack and dominate local searches.
I’ve personally seen success in all three, which is why I continue to use it across different industries.
Why I Recommend Serpzilla
At the end of the day, I recommend Serpzilla because it’s made backlinking simple, transparent, and effective for my agency. I’ve seen firsthand how it saves me time, protects my clients from low-quality links, and delivers measurable revenue growth. Whether you’re an agency, an e-commerce brand, or a local business, Serpzilla is one of the few tools I trust to consistently move the needle with SEO.
-Jason Davis
Founder of Makarios Marketing