Makarios Marketing is your strategic partner when searching for a performance-driven SEO company in Rochester, NY. We specialize in crafting intentional, data-backed SEO campaigns that help local businesses grow sustainably. From one-time audits to long-term consulting, our Buffalo-based team works closely with companies across Western New York and beyond, delivering measurable digital outcomes without hidden gimmicks or fluff.






Get a focused SEO plan that improves rankings, increases qualified traffic, and turns search demand into calls, form fills, and sales for your business in Rochester.
Find keywords that drive leads and revenue in Rochester, not empty traffic. Get a clear keyword map tied to key pages, plus a step-by-step SEO roadmap based on competition, intent, and quick-win opportunities.
Earn relevant backlinks that strengthen authority and support top service pages. Focus on real sites and clean outreach so Rochester rankings grow steadily and stay stable.
Build and improve service pages, location pages, and blog content designed to rank in Rochester and convert visitors. Follow a structure that strengthens internal linking, topical authority, and engagement.
Improve visibility in the Rochester map pack by optimizing Google Business Profile categories, services, and location signals. Support rankings with citation consistency, review strategy, and localized content that matches real searches.
Improve product and collection visibility with better site structure, internal linking, on-page optimization, and intent-based keywords. Support growth on Shopify, WooCommerce, or custom stores so organic traffic turns into sales.
Fix the foundation and optimize every key page so Google can crawl, understand, and rank your site in Rochester, NY. This includes site speed, indexation, redirects, internal linking, titles, headings, metadata, and on-page copy updates that match search intent and improve rankings.
When your website ranks higher, your business grows faster. But getting to the top of Google is no accident it takes strategy, consistency, and expertise. As a results-driven SEO company in Rochester, New York, Makarios Marketing goes beyond surface-level tactics and cookie-cutter packages. Here’s what sets us apart:

Work with a Rochester-focused SEO team that builds clear strategies and tracks real results. Drive more qualified traffic, stronger rankings, and leads you can measure.
Big or small we handle whatever SEO needs you have
We pride ourselves on how happy our clients are working with us.
Only high quality, relevant links with solid domain rating.
Years of experience of our team
Whether you need a full roadmap or tactical support for an in-house initiative, our SEO consulting adapts to your goals in Rochester, NY, including improving organic rankings and Google Maps visibility. Consulting engagements can include SEO audits with prioritized action plans, market and competitor analysis, KPI-driven goal setting, and local SEO guidance to help your Google Business Profile rank higher in the map pack.
We believe great SEO starts with a strong client-agency partnership. That’s why we’ve refined our workflow to be as clear, actionable, and results-focused as possible.
Align goals, audit the site, research competitors, and build a Rochester keyword map tied to your highest value pages.
Apply technical fixes, improve on-page content, publish new SEO pages, and optimize for local and e-commerce performance.
Track rankings, traffic, and conversions with clear updates. Refine the strategy each month based on what drives leads in Rochester.
“I’ve worked with Jason at Makarios Digital Marketing for the past year on SEO, and I’ve been really impressed with the results. He’s helped significantly increase the number of organic calls and website visits, and our rankings on Google have improved across the board. For our main service keywords, we’re now consistently showing up in the top 1–3 spots. Jason is also incredibly easy to work with. He’s responsive, clear in his communication, and always willing to answer questions. Highly recommend working with him if you’re looking to grow your online presence.”
“I had the pleasure of working with Jason to enhance our company’s SEO and online presence, and I couldn’t be more satisfied with the experience and results. From the outset, Jason demonstrated an unparalleled expertise in SEO, paired with a remarkably kind and patient approach to teaching. He took the time to understand our specific needs and goals, crafting a tailored strategy that was both innovative and effective.”
“I recently had the privilege of undergoing an initial evaluation with Jason, and I must say, the experience surpassed all my expectations. Jason demonstrated an exceptional level of expertise, professionalism, and efficiency throughout our interaction. His insights are clearly worth every penny of the investment. Jason significantly exceeded my expectations from start to finish and I typically have very high standards. I wholeheartedly recommend his services to anyone seeking to evaluate their online presence.”
“Jason and his team are fantastic. Our business is currently in the beginning stages of fine tuning our SEO and we have not encountered another SEO agency more engaging on a personal level. We are a typical small business and I was expecting be blown off… instead we found an agency that actually desires to help a small businesses, prompt in their response, and most of all VERY knowledgable. We just finished an two hour one-on-one audit of our website… worth every penny! Excited to see our partnership grow in the future.”
We’ve helped property management companies increase leads, HVAC providers dominate local maps, and DTC brands drive product visibility and we bring that same level of strategy and passion to every client relationship.
Challenge: Heavy reliance on ads and limited rankings for collection level keywords.
Challenge: Low map visibility, few non branded rankings, and inconsistent leads.
Challenge: Great reviews, but almost zero search visibility in Google and Google Maps. Results:
Organic traffic: 6x increase
Clicks: 20,000 every 3 months
Monthly revenue: +$20,000 growth
Challenge: No real SEO strategy, weak non branded visibility, and technical issues that kept product and collection pages from performing.
Makarios Marketing is proud to bring our SEO expertise to Rochester, New York. Although our agency is headquartered in Buffalo, we’ve helped clients across New York State and globally increase visibility and scale through SEO.
Local markets we serve also include businesses throughout Buffalo and Syracuse, though Rochester remains one of our most focused markets for local SEO.
When you partner with us, you’re not just another client. You’re an active collaborator in a strategy tailored for your brand voice, goals, and growth stage. Known for our clarity in communication and depth of SEO knowledge, we bring our clients peace of mind and marketing that actually works.
Get clear answers on what SEO includes, how long results take in Rochester, and what to expect from a real SEO partner before you invest.
An SEO company improves how your business shows up when people search on Google. The work usually includes technical fixes that help Google crawl and index your site, on-page optimization that improves relevance for your target keywords, and content strategy that supports long-term growth. For Rochester businesses, it also includes local SEO work like Google Business Profile optimization, citation consistency, and location-focused pages that match how people search in the area.
Most businesses see early movement in 60 to 90 days, then stronger gains in 3 to 6 months. Timelines depend on your starting point, your competition in Rochester, and how much work gets implemented each month. A brand new site or a site with technical issues can take longer, while a site with solid authority may see faster wins. The best approach is consistent execution with clear priorities, so you build momentum and keep it.
Yes. Local SEO is a core part of what we do. Improving Google Maps rankings usually involves optimizing your Google Business Profile categories, services, and content, aligning your website to local search intent, and strengthening trust signals like reviews and consistent business information across directories. We also support map pack performance with location-based content and local authority signals that help Google feel confident showing your listing.
Success depends on the goal, but it should connect to revenue. We track rankings for priority keywords, organic traffic quality, and conversions like calls, form fills, bookings, and purchases. For local SEO in Rochester, we also track map pack visibility and Google Business Profile performance. Reporting should be clear enough that you know what changed, what worked, and what the next priority is.
Ready to grow your business with a trusted SEO company in Rochester, New York? Whether you’re rebuilding your content strategy or need a link building partner who gets it, Makarios Marketing is here to help. Let’s create a strategy that aligns with your goals and outpaces your competitors. Book your introductory consultation now and take the first step toward higher traffic, stronger rankings, and scalable growth.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.
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