Local SEO program for a New York law firm. Focused on service pages, multi-city coverage, GBP activity, technical cleanup, and authority building.
Divorce, family law, and estate planning across Buffalo, Rochester, and Syracuse, NY.
Clark Peshkin serves Buffalo, Rochester, and Syracuse. Search visibility was not consistent across those markets. Some practice areas showed traction in one city, while others lagged behind. That made organic lead flow unpredictable.
What was holding growth back
Local demand was captured by improving service and city coverage, keeping GBP active, and strengthening internal pathways across the site. That combination increased call volume while building more durable rankings.
A strong local SEO foundation helped Clark Peshkin show up when people searched for divorce, family law, and estate planning help in their city. Multi-location visibility mattered because rankings were uneven across markets. The goal was consistent visibility that turns into calls and consultation requests.
Focus areas
Google Business Profile optimization. Kept posts consistent, improved service relevance, and supported clicks and calls from local listings.
Google Business Profile posting cadence. Published regular updates across all office listings to keep activity steady and improve engagement signals.
Local keyword targeting. Prioritized high-intent searches tied to each city, including divorce lawyer, family law attorney, mediation, custody, and estate planning terms.
Category and service alignment. Kept services aligned to the firm’s core practice areas so listings match search intent.
Local trust signals. Supported local visibility with citation building and consistency across key directories.
Multi-location coverage strategy. Mapped priority services to Buffalo, Rochester, and Syracuse so each market had a clear visibility path.
Conversion-focused local actions. Kept the path to call and contact simple for local visitors coming from Maps and branded searches.
This work helped stabilize multi-location visibility, expand keyword coverage, and drive more qualified local actions from search.
Technical friction can block rankings and slow down conversions, especially on a multi-location law firm site. Faster pages, cleaner crawl paths, and stronger structure help Google rank the right page for the right city. A cleaner experience also helps visitors reach the contact step faster.
Focus areas
This technical cleanup supported steadier visibility and made it easier for visitors to contact the firm.
Growth came from building more pages that match high-intent searches, then strengthening authority so those pages can rank. New service and location pages captured demand in Buffalo, Rochester, and Syracuse. Supporting content answered common legal questions and pushed relevance into the pages that drive consultations. Link building and citations reinforced trust and helped rankings move faster.
Focus areas
This work increased keyword coverage, improved visibility across more queries, and supported steady lead flow from organic search.
If your business is not showing up consistently for high-intent searches in your city, you are losing leads to competitors. Makarios Marketing builds SEO that scales through stronger service pages, better location coverage, clean internal linking, and local trust signals. Book a call to get a clear plan on what to fix first, what pages to build next, and how to turn rankings into leads.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.