SEO strategy for a Shark Tank-backed fashion brand that led to 400% traffic growth and $12K/month in added revenue.
Grace & Lace – Shark Tank-backed Fashion Brand
Even with their exposure from Shark Tank, Grace & Lace faced several SEO issues that limited their long-term growth:
Their biggest challenge? Converting fame into long-term organic search growth—something that required a strategic, technical, and content-driven SEO plan.
With a clear roadmap, we focused on three pillars: technical optimization, keyword targeting, and authority building. Our phased strategy delivered scalable results across the board.
Technical SEO should be the first step in any SEO process. The website needs to be found by Google, trusted by Google and have all main pages active.
We started by attacking these following areas:
There were plenty of options to target collections and products with keywords that could increase traffic. We spent two months building out a plan to target and revamp their whole site so they could actually show up on Google…and it worked perfectly (like it always does).
First you optimize the keywords for the main collection pages as that is where Google will most likely show the best opportunities for low hanging fruit traffic.
After looking at their own keywords, we went to SemRush to see what their top three competitors were doing and stole some of their keywords and traffic. With that, we had enough to start taking traffic in the SERPs.
You repeat the process until all collections are optimized, blogs are written to bolster the keywords in collections and you have stolen competitor traffic.
Backlinks are the key to any SEO growth. While this coming had some because of being on Shark Tank, there blogs and collections pages had no links. We were able to build links that drove not only authority, but additional traffic to the website boosting their rankings on Google.
Links from US Magazine and CNBC are just a few.
This can be done a few ways. We used HARO, Source Bottle and others to do manaul outreach and build links that would drive substantial traffic within their niche.
We also do blogger outreach to land other links in the women’s fashion space. You can use SemRush to find all links that go to competitors and then begin outreach to acquire links from them as well.
Using our strategy, we’ve more than quadrupled their traffic in the first nine months and their revenue has only continued to climb – highlighting that our process is the easiest it’s ever been our ecommerce clients.
With our process, conversion rates climb from sub 4% to almost 5%.
We took monthly revenue from $70,000 per month in Google to over $85,000 a month.
We took their keywords from 3,500 to over 15,000 in nine months together allowing them to show up more in Google.
Below you will see a testimonial video from their CMO, Mike McClausland.
Let’s build a search strategy that brings in more traffic, more revenue, and long-term growth.
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