Local SEO and Maps campaign for an HVAC, plumbing, and electrical contractor. We focused on GBP, site health, and authority content. Results, 2x calls in six months, 25 percent lower CPA, and 30 percent more leads.
Sunny Air Conditioning, Plumbing & Electrical. HVAC, plumbing, and electrical services in Indio and across the Coachella Valley. Same Day Service Guaranteed.
Sunny had a strong reputation offline, but search was not driving steady growth. Ads topped $20,000 a month. Organic and Maps results lagged, so calls depended on paid traffic.
Key SEO challenges included:
• Weak visibility in Google Maps for HVAC, plumbing, and electrical terms
• Few non-branded rankings across Indio and the Coachella Valley
• Thin or duplicate service pages that did not answer buyer questions
• Mobile performance issues and slow pages hurting conversions
• Inconsistent NAP data after acquisitions and rebrands
• Limited reviews and no Q&A plan to boost trust and clicks
• Crawl waste from tag, vendor, and parameter pages
Core obstacle
Turn strong offline credibility into scalable local search visibility and qualified calls without increasing ad spend.
We executed a focused plan across three pillars, Local SEO, technical fixes, and authority building. This lifted Map Pack visibility, sped up the site, and built trust with helpful content and reviews. The combined work increased qualified calls and stabilized lead flow across Indio and the Coachella Valley.
We built a strong local foundation so Sunny HVAC showed up when homeowners searched in Indio and across the Coachella Valley. Visibility in local results drives qualified calls.
Our work focused on:
Google Business Profile overhaul, correct categories for HVAC, plumbing, and electrical, accurate hours, service areas, and optimized services.
Local keyword targeting, city modifiers in titles and copy for high-intent terms like AC repair Indio and HVAC near me.
Location pages for priority suburbs with unique FAQs, trust badges, and clear CTAs.
NAP cleanup across top directories and data aggregators to remove duplicates.
Review request system and Q&A seeding to boost clicks and conversions.
Fresh photos and weekly posts to raise engagement and profile actions.
UTM tracking on calls and buttons to attribute Map Pack leads.
This strategy lifted local visibility, stabilized lead flow, and improved Map Pack rankings across target cities.
We tightened the site so Google can crawl it fast and users can convert.
• Mobile fixes. Clean layout shifts, larger tap targets, legible fonts.
• Speed gains. Compress images, lazy load media, trim scripts, minify code.
• Core Web Vitals. Better LCP, CLS, and INP on all key templates.
• Structured data. LocalBusiness, Service, FAQ, Review, Breadcrumb on priority pages.
• Indexing control. Correct robots.txt and XML sitemaps. Remove tag, vendor, and parameter pages. Set canonicals.
• Internal linking. Build hubs that point to service and city pages. Fix broken links.
• On-page clarity. Single H1, unique titles and metas, clear CTAs.
• Measurement. UTM on GBP actions, call tracking, and form events to attribute SEO leads.
Result. Higher rankings, stronger engagement, and more conversions across Indio and the Coachella Valley.
Goal. Answer real HVAC questions, earn trust, and win links.
Build service FAQs for AC repair, furnace repair, heat pumps, ductless, IAQ.
Write fix-it guides, AC not cooling, water leaking, odd noises, short cycling.
Publish seasonal checklists, summer tune-up, winter prep, filter schedule.
Add proof, job spotlights, technician bios, licenses, rebates, service map.
Create location FAQs with utility incentives and climate notes.
Link blogs and FAQs to core HVAC and city pages.
Launch a review request flow and answer Q&A.
Acquire links, local news, chamber, manufacturers, supplier directories.
Use PR and HARO for expert quotes on heat waves and energy savings.
Close competitor link gaps with targeted outreach.
Impact. Strong topical authority and steady growth in organic calls.
Results – Visibility and Clicks Surge in 6 Months
Organic clicks, 541 to 1,200, 2.2x.
This shows stronger demand capture from both Maps and organic. More high-intent pages are now in positions that earn clicks.
Impressions, 128,000 to 607,000, 4.7x.
Visibility expanded across many HVAC queries. New service and city pages are being crawled, indexed, and shown far more often.
Average position, 50.1 to 26.5.
Rankings moved from page two and beyond into mid page one and page two. This is the base you use to push priority terms into the top 3.
CTR, 0.4% to 0.2%.
CTR fell as the site earned impressions on many new, lower-intent queries. This is normal during expansion. Tight titles and metas on top pages will lift CTR.
Clicks trend, steady rise with higher peaks after day 90.
The curve aligns with technical fixes, content rollout, and GBP work taking effect. Spikes correspond to weekly posting and new page launches.
Impressions trend, strong and sustained climb.
The site is now eligible for more HVAC terms across Indio and nearby cities. Coverage improved for AC repair, installation, heat pumps, ductless, and IAQ.
Quality signal, rising clicks despite lower CTR.
Absolute clicks grew because more pages rank and more queries trigger the site. Next step is to convert visibility into higher click-through on priority URLs.
Business impact, higher call volume and steadier lead flow.
The growth in clicks and impressions supports the reported lift in calls, lower CPA, and more total leads. Push the top 20 keywords toward positions 1 to 5 to compound results.
Timeframe, last six months compared to the previous six months.
Rank in Maps, cut acquisition costs, and stabilize lead flow.
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