SEO strategy for a boutique women’s fashion brand that resulted in a 400% traffic increase and $10K/month in new revenue.
Aiden and Oak – Boutique-Style Women’s Clothing Brand
Despite having loyal customers and high-quality products, Aiden and Oak struggled to attract new shoppers through organic search. Their growth was overly dependent on paid ads, and their website wasn’t positioned to compete in the boutique fashion space.
Key challenges included:
No visibility for non-branded keywords like “boho tops” or “women’s boutique outfits”
Limited organic traffic beyond existing customers
No optimization strategy for collection or product pages
Underdeveloped blog content with little SEO value
Weak domain authority due to a lack of high-quality backlinks
The core issue? They weren’t being discovered by people actively searching for products they already sold. To compete with larger fashion brands and drive sustainable growth, Aiden and Oak needed a complete SEO strategy—from technical foundations to keyword targeting and authority building.
With a tailored roadmap, we focused on three key pillars: technical optimization, targeted keyword strategy, and authority-building through high-quality backlinks. This full-funnel approach delivered consistent growth in traffic, rankings, and revenue.
Technical SEO is the foundation of any successful organic growth strategy. For Aiden and Oak, we needed to ensure their website was fully indexable, fast, and optimized for both users and search engines.
We started by addressing key technical issues:
Indexed all critical pages that weren’t previously discoverable by Google
Improved page load speed by optimizing LCP and FCP, leading to a 6% lift in conversion rates
Fixed broken internal links and redirected archived pages to preserve authority
Repaired broken backlinks to improve crawl efficiency
Added structured data (schema) to product pages for enhanced search visibility
Implemented breadcrumb navigation to support better UX and crawl depth
These fixes ensured that Aiden and Oak’s site became faster, more searchable, and more trustworthy—laying the groundwork for everything that followed.
Once the technical foundation was in place, we turned our focus to driving qualified traffic through high-intent keywords—starting with the pages most likely to convert.
Our keyword strategy included:
Collection Page Optimization
We optimized their top-performing collections with buyer-focused keywords like “boho maxi dresses” and “fall boutique tops,” aligning content with what shoppers were actually searching for.
Competitor Keyword Research
Using tools like Semrush, we analyzed competitors’ top-ranking pages, identified gaps, and adapted that insight into Aiden and Oak’s content strategy.
Content Refresh & Blog Expansion
We rewrote product descriptions for clarity and SEO, and launched supportive blog content around seasonal styles, wardrobe tips, and style guides to build topical authority.
Within nine months, Aiden and Oak’s keyword footprint grew from fewer than 700 to over 5,000 indexed keywords—significantly increasing visibility across their entire product line.
With technical SEO and keyword targeting in place, the final piece was building domain authority. Aiden and Oak had very few backlinks pointing to their key pages, which limited their ability to compete in search results.
We launched a focused link-building strategy designed to drive both rankings and referral traffic.
Our approach included:
HARO Outreach – Secured placements and backlinks from trusted media and fashion-related publications
Competitor Link Acquisition – Identified top referring domains to competing brands and reached out to secure similar or better links
Influencer & Blogger Collaborations – Partnered with fashion bloggers and micro-influencers to generate niche-relevant backlinks and brand exposure
These backlinks not only improved their visibility in search but also helped drive qualified traffic from audiences already interested in boutique-style women’s fashion.
Our SEO strategy helped Aiden and Oak break free from paid ads—and build a scalable, high-converting traffic source that keeps growing.
Organic traffic quadrupled, reaching new customers consistently through search
Monthly revenue increased by $10,000—with no added ad spend
Keyword rankings expanded from 700 to over 5,000, capturing top spots for competitive fashion terms
Conversion rate improved from under 3% to nearly 6%, turning traffic into real sales
This case proves what happens when great products meet the right SEO strategy: sustainable growth, lower acquisition costs, and a brand that scales without depending on ads.
Let’s create a strategy that turns search traffic into sales.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.
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