Case Studies

Real Brands. Real Growth. Real SEO Results.

At Makarios Marketing, we don’t just rank websites—we grow businesses.

These case studies show how our custom SEO strategies helped 6, 7, and 8-figure brands drive more traffic, convert more customers, and generate serious revenue.

Case Study for Law Firm

Added 732 calls and generated 14,741 total clicks.

This firm needed consistent visibility across Buffalo, Rochester, and Syracuse. We rebuilt the service and city coverage so each market had pages that match real search intent, not generic location copy. We tightened internal linking so authority flowed into the practice areas that drive consultations. We kept the Google Business Profile active to support Maps visibility and local actions. The result was stronger multi-city rankings and measurable growth in calls and clicks.

Clark Peshkin law firm website on a laptop screen

Case Study for Local Contractor

6× Organic Traffic & $20,000 Monthly Revenue Increase

The Swingset Guy is a local contractor specializing in custom-built swing sets and playground equipment. Although they had a strong referral network and local reputation, they were nearly invisible in search results—causing them to miss out on high-intent customers actively looking for their services online.

Our goal was to turn that around with a localized SEO strategy focused on families searching for outdoor play solutions. We built optimized service pages, fixed technical issues, and created targeted content to expand their footprint. The result? A 6x increase in organic traffic, $20,000 in additional monthly revenue, and successful expansion into a new service area.

Swing set builder website on a laptop screen

Case Study for Property Management

Doubled clicks and 5x visibility.

This property manager relied too much on referrals because organic leads stayed inconsistent. We started with GBP improvements, then cleaned up indexing so Google focused on the pages that matter. We added schema and improved internal linking to connect services, suburbs, and FAQs. We expanded content to answer owner intent like pricing, leasing timelines, and maintenance questions, then reinforced trust with reviews and outreach. The result was compounding growth in impressions, clicks, leads, and tracked calls from organic.

Advantage Property Management website on a laptop screen

Case Study for HVAC Contractor

4.7x visibility and 2x calls in 6 months.

This contractor spent heavily on ads, but organic and Maps visibility lagged across Indio and the Coachella Valley. We rebuilt their local foundation with a GBP overhaul and better service alignment for HVAC, plumbing, and electrical searches. We fixed site health issues that hurt mobile conversions and created stronger pages that match buyer questions. Then we grew authority with trust assets like reviews and supporting content. The result was more visibility, more clicks, and stronger lead stability with lower acquisition costs.

Sunny HVAC contractor website on a laptop screen

Case Study for Real Estate

Added 40 new buyers a month with SEO.

This marketplace needed a steady pipeline from search without increasing paid spend. We improved buyer-intent coverage across key markets and neighborhoods, then fixed crawl and speed issues that held back conversions. We added FAQs and schema to win richer search results, and strengthened internal linking from market hubs to neighborhoods and listings. We supported authority with outreach and placements, plus lead magnets on guides to capture and nurture demand. The result was strong YoY growth in clicks and impressions, plus measurable monthly revenue attributed through CRM and call tracking.

MexHome real estate website on a laptop screen

Case Study for Shark Tank Brand

120% Traffic Growth & 3.5× ROI for Shark Tank Brand

Grace & Lace is a women’s fashion brand famously backed by Barbara Corcoran on Shark Tank. Despite strong brand recognition and a loyal customer base, their organic visibility was severely underdeveloped. When they came to us, they had no SEO strategy in place and were relying solely on branded searches and returning buyers. Our goal was to unlock new, high-intent traffic and revenue opportunities through targeted SEO—without disrupting their existing audience. In just nine months, we helped them grow traffic by over 400% and increase monthly revenue by $12,000 using a proven, three-part strategy.

Case Study for Boutique Brand

4× Organic Traffic & $10,000 Monthly Revenue Growth

Aiden and Oak is a boutique-style women’s fashion brand known for high-quality, trend-forward apparel. Before working with us, they relied heavily on paid ads and had almost no organic search visibility—missing out on valuable traffic from shoppers actively searching for boutique clothing online.

We implemented a custom three-step SEO strategy including a technical overhaul, keyword targeting for collection pages, and high-authority backlink building. Within 12 months, they 4x’d their organic traffic and added $10,000 in monthly organic revenue—while improving conversions from 3% to nearly 6%.

Case Study for Luggage Brand

Doubled Organic Traffic & Added $18,000 Monthly Revenue

This premium Canadian luggage brand was well-known—but their organic traffic told a different story. Despite getting 22,000 monthly clicks, most came from branded searches. They were virtually invisible for high-intent terms like “best carry-on luggage” or “durable travel bags,” leaving serious revenue on the table.

We implemented a full-scale SEO strategy: re-optimized their product pages, expanded content around non-branded keywords, and secured backlinks from trusted travel blogs. The result? They more than doubled their organic traffic, added $18,000 in monthly revenue, and took top spots for key commercial search terms.

Case Study for Clothing Brand

$207K Revenue Growth in 6 Months for E‑Commerce Brand

American Farm Company is a U.S.-based apparel brand focused on rural lifestyle gear. Before partnering with us, their organic traffic was under 800 monthly visitors—and they were missing out on valuable product search traffic.

We launched a full e-commerce SEO strategy: redirected and rebranded their domain, optimized key product pages, and fixed technical issues that were limiting performance. Within six months, traffic jumped 267% and generated over $207,000 in new revenue. Today, they’ve scaled to 4,000+ monthly organic visitors and continue to grow.

Ready to Be Our Next Success Story?

You’ve seen how we helped e‑commerce and local brands grow traffic, increase revenue, and dominate their markets through smart, proven SEO.

Now it’s your turn.

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