SEO strategy for an e-commerce apparel brand that transformed their reliance on paid ads into sustainable organic growth—boosting traffic by 267% and adding over $207K in revenue in just six months.
American Farm Company E-commerce Apparel Brand
Before partnering with us, American Farm Company faced several SEO obstacles that limited their online growth and revenue potential:
No existing SEO strategy — the brand relied entirely on paid ads
Poor visibility for non-branded product and collection keywords
Product and collection pages not indexed or optimized for search
Technical issues like broken links, missing schema, and slow load speeds
Underdeveloped backlink profile with low domain authority
Lack of blog content to capture long-tail search demand
Their biggest challenge? Turning a loyal customer base into scalable, organic traffic—requiring a well-structured SEO strategy that included technical fixes, keyword targeting, and link building.
With a clear roadmap, we focused on three pillars: technical improvements, keyword targeting, and backlink acquisition. Our phased SEO strategy turned a stagnant site into a high-performing revenue channel with sustainable, long-term growth.
Before any keyword strategy can succeed, your site must be crawlable, fast, and technically sound. We began by establishing a strong foundation of technical SEO improvements that would allow the site to rank and convert effectively.
We addressed key issues including:
Indexed pages that were previously missing from Google’s search results
Boosted page speed by optimizing images, scripts, and improving LCP/FCP scores—leading to a 5% lift in conversion rate
Fixed broken links and cleaned up outdated redirects
Repaired and replaced broken backlinks to restore lost authority
Implemented structured schema on product pages for enhanced search visibility
Added breadcrumb navigation to improve site structure and internal linking
This initial cleanup ensured the site was discoverable, trustworthy, and ready to scale.
After fixing the technical foundation, we zeroed in on keyword opportunities that could drive fast results — without the long wait.
We identified dozens of low-hanging fruit keywords by analyzing their existing collections and products. Our goal: show up in Google for the very terms their competitors were dominating.
Here’s how we did it:
Collection Page Optimization: We started with the main collection pages — the highest opportunity areas for quick traffic gains.
Competitor Keyword Stealing: Using Semrush, we researched their top three competitors, uncovered the keywords driving their traffic, and baked those directly into our content strategy.
Content Expansion: We supported collection rankings by writing blogs that reinforced those keywords and helped Google better understand their relevance.
Iterative Process: This wasn’t a one-and-done fix. We continuously optimized, added blogs, and captured even more of their competitors’ traffic week after week.
Within just two months, their SEO presence was completely revamped — and results followed quickly.
With zero backlink momentum prior to our work, we knew authority building had to be a core part of the strategy. Backlinks are a major ranking factor—and without them, even great content can struggle to gain visibility.
Here’s how we changed that:
Manual Outreach with HARO & SourceBottle: We secured high-quality backlinks from reputable media and niche publications by responding to relevant journalist queries.
Blogger Collaborations: We partnered with influencers and bloggers in the lifestyle and apparel space to create valuable content with embedded links—bringing both SEO and referral traffic.
Competitor Link Analysis: We used Semrush to identify backlinks pointing to their competitors and strategically acquired similar placements to level the playing field (and then some).
This backlink push significantly elevated the brand’s domain authority, allowing their content to rank faster, higher, and more consistently—while also bringing in new, qualified visitors.
In just six months, our SEO strategy helped American Farm Company grow from fewer than 800 to over 4,000 monthly organic visitors—a 500% increase. This surge in targeted traffic translated directly into revenue, adding $207,000 without increasing ad spend.
By optimizing product pages, implementing technical fixes, and targeting high-converting keywords, we transformed a stagnant traffic source into a long-term revenue driver. And the momentum hasn’t stopped.
Let’s build a search strategy that brings in more traffic, more revenue, and long-term growth.
Full-service SEO agency delivering measurable revenue growth. We work with clients in Buffalo, New York, across the USA, and internationally.
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