Nonprofit agencies usually have websites that range pretty substantially in quality depending on their income through donations or other means. As agencies who do not take in profit, but rather invest any of their income back into the nonprofit itself, these organizations take growth seriously.
So why do nonprofit agencies often include blogs on their website? You may be thinking that having a blog would be an unnecessary use of funding but having a blog on a website actually has more to it than you might think.
Let’s discuss the five reasons why a nonprofit agency would have a blog on their website.
To enable search engine optimization
First and foremost, a nonprofit agency might have a blog on their website for the purposes of SEO. The name speaks for itself with this important area of marketing. SEO is crucial for websites as it is a strategy that informs search engines where the content of a website should rank on results pages.
Companies and nonprofit agencies use blog posts to help improve their website’s overall ranking with keywords that are relevant to their agency. Adding a blog to the website allows the nonprofit agency to use keywords both more often and less obviously. This decision improves user experience.
Using SEO target keywords on a nonprofit’s website will increase the overall visibility of the website. Websites that are higher on the search engine result pages are far more likely to be clicked on it. Think about it, have you ever gone to the third, fourth, or even tenth page of Google? Probably not, most people don’t. Improving this ranking will be helpful to the nonprofit agency and its ability to be seen online.
Driving web traffic to the website
The second reason a nonprofit agency might have a blog on their website is to increase overall web traffic to the site. While search engine optimization also does this for a website, creating helpful or useful articles on a blog can help in other ways. People will visit the nonprofit website more than usual if there is other content on it.
As well, people may use the blog posts as sources of information on the internet. If they are doing so and linking the website of the nonprofit, this creates what is called a backlink. Backlinks give a website something called domain authority. This will also improve search engine optimization and page results ranking.
Like the first reason why a nonprofit might add a blog to their website, this is a marketing strategy. Improving overall visibility on the internet is in the best interest of the nonprofit. Making blog posts with reliable information that encourage backlinks and give people a reason to click on the website of the nonprofit has a distinct benefit for the nonprofit agency.
To inform their audience on their cause
In order to receive the donations and funding that nonprofit agencies need to keep running, they must inform others of their cause. To put it simply, if nonprofit agencies don’t have anyone who cares about their cause, then they won’t be making much in terms of cash.
Creating blog posts that inform people of the details behind their cause, will inform people why the cause is important. Including informative posts that answer questions can also help people who the target market of the nonprofit may be. For example, homeless youth may find helpful information on the website of a nonprofit that serves to help their demographic. In this way, nonprofits can extend their reach and help others without directly intervening.
Providing useful information that is adjacent to their field is a great way for nonprofit agencies to keep helping people and animals. This information might be relied on by people in different states or different countries that can improve their situation or possibly direct them to seek the services of another nonprofit in their area.
As a marketing strategy
One thing that many smaller nonprofit agencies struggle with is visibility. Small nonprofits often can’t afford some of the higher-level salaries that industry professionals expect. Because of this, they might not have the most experienced marketing teams or even the highest marketing budgets.
In order to counteract this, nonprofit agencies need to make use of cheaper visibility tools and strategies in order to increase their footprints on the internet. Adding a blog to their website allows for there to be more components on the website. Taking advantage of digital marketing strategies like SEO, backlinks, and overall improving rank on search engine results pages is crucial for nonprofit agencies.
To remind people where their dollars go.
Nonprofit agencies also might want to include a blog to let people know about the success stories that have been achieved with donations. This is a great method of getting people to donate more money or donate for the first time. Adding a human element to the website is likely to increase donations.
Creating blog posts that show before and after help was given can give the nonprofit agency all of the other benefits on this list while also directly enticing people who visit the website to donate. As far as strategies go, this is one of the best things that a nonprofit agency can do in order to increase donations!
To summarize, nonprofit agencies add blogs and blog posts to their website to increase their online visibility, to inform their audience, and to try to persuade people to donate to their causes.
Now that we’ve gone over the top five reasons why a nonprofit agency might want to include a blog on their website, we hope that all of your questions have been answered. We hope that you now understand that there are many reasons why a regular business might include a blog on their website, but that the benefit is much higher for nonprofits as nonprofit agencies survive on donations.
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