Case Study for Clothing Brand: Increased Traffic Growth over 200% and added $15,000 a Month in Revenue

BEFORE – No SEO Strategy, Only Focused on Paid Ads

This company had no active strategy for Search Engine Optimization. They were reliant on paid ads and the community of consistent buyers they had built over the years.

This prevented them from targeting keywords that their competition was ranking high for so we had to find out what would get them the quickest return.

While they had a good buyer pool of people who knew them, they were not showing up in search for their top products and collections. Thus, never landing new customers through SEO.

Here is how to check organic keywords for yourself:

1. Go to Semrush.com
2. Click on organic research
3. Put in your website.
4. Click organic keywords.
5. Go under filters and remove brand name searchers.
6. You’ll see what the actual traffic is.

There’s when we started was around 1,000.

AFTER – Website Traffic up over 250%, Revenue Increase over $15,000 per month

In order to see this type of growth, our team handles three major aspects of SEO. We focus on technical work first, followed by keyword research strategy targeting the right terms. Then we build high-authority backlinks to the website. Below will outline that more in depth.

Step #1: Technical SEO Fixes

Technical SEO should be the first step in any SEO process. The website needs to be found by Google, trusted by Google and have all main pages active.

We started by attacking these following areas:

Many of the current pages were not being indexed or found on Google so we indexed them
We increased the page speed, by improving load time, LCP and FCP in Google Page Speed Insights, improving conversion rate.5%.
We fixed many broken links and redirects pages that were archived and going nowhere
Fixed broken backlinks
Added schema markup to their product pages
Added breadcrumbs to the website

Step #2: Targeted Low Hanging Fruit Keywords

There were plenty of options to target collections and products with keywords that could increase traffic. We spent two months building out a plan to target and revamp their whole site so they could actually show up on Google…and it worked perfectly (like it always does).

First you optimize the keywords for the main collection pages as that is where Google will most likely show the best opportunities for low hanging fruit traffic.

After looking at their own keywords, we went to SemRush to see what their top three competitors were doing and stole some of their keywords and traffic. With that, we had enough to start taking traffic in the SERPs.

You repeat the process until all collections are optimized, blogs are written to bolster the keywords in collections and you have stolen competitor traffic.

20,000 clicks Every Three Months now with SEO

Step #3: Built High Authority Backlinks

Backlinks are the key to any SEO growth. They had no real backlink growth to their website since there was no SEO strategy before we started. We were able to build links that drove not only authority but additional traffic to the website boosting their rankings on Google.

This can be done a few ways. We used HARO, Source Bottle and others to do manual outreach and build links that would drive substantial traffic within their niche.

We also do blogger outreach to land other links in the women’s fashion space. You can use SemRush to find all links that go to competitors and then begin outreach to acquire links from them as well.

RESULTS – Customer Thrilled and Increased Traffic and Revenue.

Using our strategy, we’ve more than quadrupled their traffic in the first nine months and their revenue has only continued to climb – highlighting that our process is the easiest it’s ever been our ecommerce clients.

With our process, conversion rates climb from sub 4% to almost 7%.

We took monthly revenue from $1,000 per month in Google to over $15,000 a month.

We took their keywords from 700 to over 5,000 in nine months together allowing them to show up more in Google.

Below you will see a testimonial video from their CMO, Brian Lelli.