When it comes to trying to ensure that your ecommerce website will be optimized for SEO, there are plenty of platforms for you to choose from. You may have already been trying to research this topic, but instead of finding a clear and concise answer, you were met with lists of all of the ecommerce platforms on the market. So, let’s answer the question: What is the best e-commerce platform for SEO?
In this article, we will go over the top ecommerce platforms for SEO so that you can make an informed decision for your own website. We will address how your ecommerce platform can help your SEO and why certain ecommerce platforms are better than others.
What is an Ecommerce Platform?
First and foremost, an ecommerce platform is a hosted e-commerce-focused service that allows people to offer to sell their products through their website. There are different types of ecommerce platforms and different perks to each one, such as SEO features, availability of payment methods, and more.
Some ecommerce platforms charge per transaction, others are subscription services, and some are free in their basic form. These platforms will help you implement product listings and methods of payment on your existing website.
How Can an Ecommerce Platform Help with SEO?
While there are plenty of ecommerce platforms out there online for you to choose from, not all of them are great for helping you with SEO. With any ecommerce business, SEO is essential for sales. This is because your products are sold online, meaning they need to be accessible online!
Rising through the search engine results pages organically is the best way to do so. However, not every business owner is an SEO expert, nor should they have to be. In fact, some ecommerce hosting platforms are equipped with tools that can help to save you time with SEO and help you with your SEO.
These platforms are obviously more helpful than those that do not include these automated SEO tools. In this way, you will find yourself inclined to pick an ecommerce platform that is helpful with SEO by design.
As we mentioned, there are many ecommerce platforms that you can choose from. You can expect to find at least one ecommerce platform that meets your expectations and falls within your price range.
What is the Best Ecommerce Platform for SEO?
Shopify is our top choice for the best ecommerce platform for SEO for a unique reason. While the other two choices on this list are great options for search engine optimization, they are more technical than Shopify is. In this way, Shopify is the best platform for SEO beginners.
They do not have a ton of options for built-in advanced features for SEO but the features that they do offer are excellent. These features are simple to use and understand and are proven to be great for SEO.
Shopify’s accessibility to the average ecommerce business owner sets it apart from other ecommerce platforms. There are a wealth of features to choose from for customization and the websites who use this platform are fast. Another key feature that Shopify has for SEO is a great blogging tool.
One key downside to Shopify is its transaction fees, however, because of these features and its ease of use, Shopify ranks in as our number one best ecommerce platform for SEO.
An extremely popular ecommerce platform is WooCommerce. This platform may be less popular than Shopify, but it is no less valuable as an SEO resource. The cool thing about WooCommerce is that it is an open-source platform that was built through WordPress.
Because of this, if you have a WordPress website, all you need to do is add WooCommerce as a plug-in for super simple integration. There are many helpful features that WooCommerce included for both basic and advanced search engine optimization.
Some of these features include custom URLs, automatic sitemap generation, a great blogging feature, and a wide variety of payment method integrations. As well, you do not have to pay any additional transaction fees through WooCommerce.
The downsides of WooCommerce are that you can only use it for WordPress websites, which is a limiting factor. As well, it can require more technical knowledge than other ecommerce platforms.
This ecommerce platform used to be known as Magento but has since been renamed Abobe Commerce. Adobe Commerce is now a part of the Adobe umbrella of content.
This option is an excellent choice for those that are really serious about their search engine optimization. Adobe Commerce is technical, but in a good way if you want to get technical about SEO.
Abode Commerce is also on the pricier end as you will need to have an Adobe subscription to use it. However, there are many customizable features to this platform that make it very attractive to those that are hoping to have very customized product pages.
You can also integrate Adobe Commerce with AWS and Azure for scaling purposes. These features are more advanced which makes this ecommerce platform have a bit of a steep learning curve.
While we recommend this ecommerce platform, it is definitely not for those who want their SEO to be automated and streamlined. This platform is one for those who are willing and eager to put the work into their ecommerce SEO!
In conclusion, while there are numerous ecommerce platforms that you can choose from, there are some superstars among them. These are the platforms that decide to work for you rather than the other way around by including excellent automated SEO tools.
While there is one ecommerce platform that is better for beginners in SEO and others that are more for proficient to advanced level, we’ve given you three solid options to choose from.
We hope that this article has helped you to decide which ecommerce platform is the best one for your business. If you have any further questions about these platforms, please reach out to us in the comments!
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