Here at Makarios Marketing, we are in favor of blogs. We love writing them, sharing them, and educating business owners why they need them.
Now, if you run a business, you may be thinking to yourself, “Why do I need a blog?” You’re thinking you don’t have time to write it, maybe even how to start it and you need to sell your product or service, not to get someone to read what you wrote. You’re not even a good writer, you say.
I understand why you might think that way, but here’s why you’re wrong. If you don’t like being wrong or are stuck in your ways, you can stop reading right now. This is only for businesses wanting to make a change and grow in the future.
Let’s get to it.
Reason #1 – Blogs Increase Traffic, Helps SEO
When you write a blog, you want people to see it. You’ll post it on social media, you’ll hopefully include it in your weekly newsletter (highly suggest doing this if you don’t have one already). Maybe you’ll even connect with businesses that would add your information to their publications/websites.
Eyes provide more traffic, which will turn into more views of your website and hopefully, sales. When Google sees traffic coming to your site from many different sources such as Facebook, Instagram, email, and other links, you will begin to rank high on their searches for your particular niche. Again, more eyes, more views, more sales.
Reason #2 – Blogs Builds Trust
How does a blog build trust, you ask? Well, when you write on important aspects of your niche or category, people will learn and act on what you say. When it works, it proves you know what you’re talking about. People are more apt to buy from someone they can and believe you aren’t trying to sell them something that doesn’t work.
For example, let’s say you run a painting company. You write articles (or post vlogs) on successful ways to paint faster. Or a tool that removes the need to use painter’s tape. People who need to paint come across your blog and check it out. Then the suggestion works. After a while of proving you are trustworthy and know about your field, you become an expert to people, and then they’ll hire you.
Reason #3 – Blog’s Answer Customer’s Question
This is a business hack. No matter what niche you are in, people have questions. Whether it has to do with gardening, painting, cooking, cleaning people need to know these answers. Guess where they can look to find it? Your blog.
Each week you can make a post answering one question and building up a library of resources. As we mentioned earlier, the more views on something, the better you rank on Google. After a few years of doing this, you have hundreds of articles answering questions and have built a base of trusted support.
Find a rhythm that works for you. Eventually, you might even be asked to write for a bigger company inside your industry based on your consistency.
How to add a Blog to your website
You may be wondering where to start now. Most websites are easy, there are blogs features attached. You enable it, and then under the blog section, start writing.
If you need help, please message us and we’d be happy to help set it up for free.
Don’t believe what we are saying is true? Check out this other article from HubSpot on other reasons to get a blog for your business.
And if you want to read our last article on Three Steps to Use Social Media Ads for Business, click on the link.
Thanks for reading!