For those that are new to the world of marketing and search engine optimization, it may seem surprising that there are entire job titles that are dedicated to the craft. However, once you really dive into the nuances of SEO, you will see that there is plenty of work to be done in full time positions that are dedicated to SEO. One of these positions is known as an SEO Strategist.
These professionals are experts at search engine optimization and aim to help their clients to improve their rankings on search engine results pages through their work. In this article, we will cover what an SEO Strategist is, what people in this role do, and what this professional can help your brand or business with.
What is SEO?
For those that may be unfamiliar with the concept of search engine optimization (“SEO”), this practice is a series of strategies that are used to communicate to search engines what a web page is about.
For example, when you search on Google for “SEO Strategist”, you will likely find this article somewhere in the search engine results pages. That is because there are elements of SEO used both on this website and in this article that helps Google to know that this article will be relevant to you when you search “SEO Strategist”.
What is an SEO Strategist?
Using what you now know about SEO, you can start to piece together what an SEO Strategist may be. In short, this professional is tasked with evaluating the different SEO strategies that exist and the current form of your website or social media pages and putting their strategies into place.
These professionals have many different tasks and responsibilities that all tie into this one singular mission: to help improve your website’s ranking in search engines by optimizing your content.
What Can an SEO Strategist Help You With?
As we mentioned, an SEO Strategist has many responsibilities that all put forward effort to helping a client gain visibility online through SEO. Let’s go over the specific tasks that SEO Strategists perform to help clients with their SEO plans.
One of the most important things that an SEO Strategist can do for a client is to research the keywords that the client should be using to optimize their content. This is one of the main pillars of SEO.
Without proper keywords, a client might be signaling to Google that they are providing certain content that they are not providing. This common mistake can lead to reduced traffic and even more importantly, fewer sales conversions.
SEO Strategists can help their clients by researching the strength, popularity, and usage of certain keywords online that pertain to their brand or business. They will also often perform competitor research to ensure that they are placing their client within the right category.
This work is very tedious and must be done for the entire website. SEO is everywhere on a website, even in the navigation tabs. Using the right keywords can make or break the search engine optimization of an individual website.
SEO implementation and the oversight of this implementation is a common responsibility of SEO Strategists. Not all SEO Strategists cover this role, but many do. This role can take form in various ways depending on the client or the professional.
Some SEO Strategists will write copy themselves to optimize the client’s website, others will hire copywriters to do the work, and some SEO Strategists expect the client to hire their own copywriter to make the recommended changes to the website.
As well, depending on the strategy, there may need to be more content written for the website, such as a blog. An SEO Strategist will ensure that this work is being done properly and that these blogs are quality SEO blog posts.
SEO Strategists are also responsible for reviewing search engine optimization data from Google and other platforms. The tasks related to this responsibility can be very tedious and are extremely detailed.
There are many insights that can appear from the data that is behind search engine optimization that can help SEO Strategists and clients alike understand if there is progress.
These data analysis projects can also help to illuminate if certain actions in optimization were harmful to the rankings of the website. An SEO Strategist must know what these analytics mean in order to set out to interpret them for their clients.
SEO Report Writing
The fourth and final major responsibility of SEO Strategists is SEO report writing. This is also known as an SEO report card. These reports are written by the professional based upon the data analysis that they performed for their clients.
SEO reports include recommendations and updates on the progress of optimization campaigns on an individual website or web pages.
These reports are very technical and need to be written in a way that can be explained to those who are not experts in optimizing websites. The metrics and insights are complicated and can take time to decode in order to make their recommendations.
After the report is completed, the SEO Strategist usually presents them to their clients. Some SEO Strategists automate this process in order to send these reports out more frequently to their clients so that they can get real-time updates.
To conclude, there is plenty of work for an SEO Strategist to be doing for their clients. An SEO Strategist needs to know everything that there is to know about this rapidly changing industry and be experienced enough to make recommendations to clients.
SEO Strategists do a lot of the leg work on campaigns to push for online visibility and each individual client can contain a heavy workload. However, SEO Strategists do excellent work to help improve the ranking of their client websites.
Busy business owners can benefit from the handiness of using a professional to run their SEO strategy. We hope that this article helped you to understand all of the ways in which SEO Strategists work to help improve client SEO!
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