Whether you are just starting to learn about the world of online marketing and search engine optimization or you have been in the game for a while, it can be helpful to see what your website is doing correctly or incorrectly. This can be done through a tool called a free SEO report card. So, how can you get a free SEO report card?
In this article, we will go over what an SEO report card contains, how it can help you, and where you should go to find one that is free.
What is an SEO Report Card?
An SEO report card is an analytical report that shows your business’s SEO metrics and can help describe how your online marketing efforts are going. Most commonly, these reports use Google Analytics to describe website progress and areas for improvement.
Also, SEO report cards commonly detail whether previous goals have been met, what changes have been made, and how they impacted analytics, and they should have some sort of recommendation contained within them.
SEO report cards can be done by real people – marketing professionals or SEO experts – or they might be completed by an automated service, such as an SEO keyword research tool.
What Can a SEO Report Card Tell You?
SEO report cards can report on many different details of website health and keyword rankings. You may not want to see too many metrics on a report card, because you can fall into data overload. There are certain metrics, however, that you should pay attention to.
For example, Semrush offers a Site Audit tool that can give you details on crawlability, HTTPS, international SEO, core web vitals, internal linking scores, and site performance. These metrics can help to keep a report card simple and less technical.
SEO rankings and keyword rankings are also valuable to know. Understanding that your keywords are doing well in overall search quantity can be helpful to decide if they are keywords that are worth using.
These rankings should tell you how your keywords are ranking in terms of success within your own keyword and SEO campaign. Also, they should show how they are ranking in terms of geographical location and visibility.
Pageviews are another important metric to view when you are looking at a report card. This metric will show you how many people are viewing your web pages and where the traffic is coming from.
All of these metrics might sound like they are great things to be in the know about, but how do you use this information to your advantage?
How Can a Free SEO Report Card Help You?
Using an SEO report card to stay informed on how your website and SEO strategies are working can be incredibly helpful. This is why people choose to put together monthly or sometimes weekly report cards to try to track progress.
These metrics can help you to adjust your strategies to increase the amount of organic web traffic that your website will receive.
One of the best parts about an SEO report card is the suggestions for improvement and tips on how to solve things. SEO report cards are not just numbers in a vacuum, instead, they are analyzed by either an expert or an automated system to give suggestions.
You may find that the keywords you have been using are no longer ranking very high or driving traffic to your page. You may also find that people are clicking away from a certain webpage of yours which may indicate that there is something wrong with it.
Whatever the changes are that may be necessary, your SEO report card should provide you with recommendations based off of the analytics. These analytics can come from Google Analytics or another service, such as Semrush.
How Can You Get a Free SEO Report Card?
As we mentioned, there are many SEO keyword research tools that offer this service as part of their subscription services. If you are paying for a service such as Semrush, you might find that you have been paying for this service without utilizing its benefits. Semrush also offers a free SEO report card through its free subscription.
The truth is, there are many search engine optimization websites out there that will offer you a free SEO report card. You will likely need to sign up for an account, but if you google “free SEO report card” you will find a nearly unlimited amount of automated report card options for free.
Be careful as some of these tools offer a free report card as a courtesy and then expect a subscription fee later on!
On the other hand, you might be able to offer yourself a free SEO report card by learning what individual analytics mean and how you can read them. It is a great and useful skill to be able to read your own Google Analytics numbers and know what they mean.
We recommend that business owners and marketers learn how to provide these reports for themselves to help develop a concrete online marketing strategy for their business and brand. If you do decide to learn how to read analytics, it may be time-consuming but will definitely be worth it.
In the meantime, you can use free online automated reports to help guide you and teach you how to do the same as computers do!
Conclusion and Takeaway
In conclusion, there is a lot to be learned about SEO report cards and there is a lot to be learned from them. If you decide to learn about how you can devise your own report cards and read your own analytics, you can seriously save some money down the line.
We hope that you have learned all about the most important metrics to view and how you can adjust your strategies from an SEO report card.
Let us know in the comments which SEO tool you decide to use for your free SEO report card!
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