SEO is a complex and ever-changing field, and it can take time to keep up with the latest best practices. If you’re not an SEO expert, you may be tempted to try some DIY SEO optimizations to improve your site’s ranking in search engine results pages (SERPs).
However, there are some good reasons why you should avoid DIY SEO optimizations.
1. You Won’t Have the Same Resources as an SEO Agency
An SEO agency will have a team of experts with various skills and knowledge. They’ll also have access to the latest tools and resources. This means that they’ll be able to do a much better job of optimizing your site than you could on your own.
2. You Won’t Have the Same Knowledge or Expertise
SEO is a complex field, and it takes a lot of knowledge and expertise to do it properly. If you try to optimize your site yourself, you could easily make mistakes that could hurt your ranking.
3. You Could Miss Important Ranking Factors
There are hundreds of ranking factors that Google takes into account when determining where to rank a site. If you’re not an SEO expert, you could easily miss some of these important factors.
4. You Could Waste a Lot of Time and Money
SEO is a time-consuming process, and it can be expensive. If you try to do it yourself, you could easily waste a lot of time and money with little to show for it.
5. You Could End Up Being Penalized by Google
If you make mistakes while trying to optimize your site, you could end up being penalized by Google. This could result in your site being removed from Google’s search results altogether.
6. You Could End Up Damaging Your Online Reputation
If you make serious mistakes while optimizing your site, you could end up damaging your online reputation. This could hurt your business in the long run.
7. You Could Miss Out on Important Opportunities
If you’re not working with an SEO agency, you could miss out on important opportunities to improve your site’s ranking. An agency will be able to identify opportunities that you might not be aware of and help you take advantage of them.
What Does an SEO Agency Do?
Now that you know the benefits of working with an agency, you might be wondering what they actually do. Here’s a look at some of the services they offer.
1. Identify Opportunities
One of the first things an agency will do is identify opportunities to improve your site’s ranking. They’ll analyze your site and compare it to your competitors to see where you can make improvements.
2. Perform Keyword Research
One of the most important things an agency will do is perform keyword research. They’ll use various tools to find keywords that are relevant to your business and have a high search volume.
3. Optimize Your Site
Once they’ve identified the right keywords, they’ll help you optimize your site for those keywords. This includes making changes to your website’s content and structure.
4. Monitor Your Rankings
An agency will also monitor your rankings to ensure that your site is making progress. They’ll track your progress over time and make changes to your optimization strategy as needed.
5. Provide Reporting
Finally, an agency will provide regular reporting to keep you up-to-date on your site’s progress. This will allow you to see how your site is performing and make necessary changes.
It is important to avoid DIY SEO optimizations for several reasons. First, it can be time-consuming and difficult to properly optimize a website without extensive knowledge and experience. Second, improper optimization can actually do more harm than good, potentially resulting in decreased traffic and ranking. Finally, professional SEO services can be very effective and worth the investment, especially for businesses that rely heavily on organic search traffic.
If you would like to discuss SEO coaching services, feel free to reach out to us at Makarios Marketing. We are happy to provide you with a free SEO consultation and speak about how we can best assist you with your brand’s SEO needs.