Did you know that there are roughly 20 million eCommerce sites on the internet? It is also estimated that over 90% of all purchases will happen on these sites in the next 15 to 20 years. There is a reason former online startups like Amazon turned into industry giants in a matter of years. It’s because there’s an ever-growing demand for online shopping. It’s not surprising for business owners to also want to take their businesses online. But before you take the leap, you should know that aside from offering top-quality products and impeccable service, the one thing that can make your eCommerce store successful is to ensure that it appears on the first page of SERPs. You can achieve that with the right SEO strategies.
Search Engine Optimization (SEO) is a key part of running a successful eCommerce website. People looking for a product or service online are likely to search through a search engine like Google. Therefore, ensuring that your eCommerce website is ranked highly on the search engine results pages (SERPs) to maximize visibility and reach the target audience is crucial. To do this, there are seven effective eCommerce SEO strategies that can be implemented to help increase the visibility of your website. Using these strategies, you can ensure that your eCommerce website ranks highly and reaches the right people.
In the first part of this post, we’re focusing on three of the seven strategies we’ll share with you:
1. Determine Relevant and Optimized Keywords
When determining relevant and optimized keywords for your website, there are a few things to consider. The first is to determine your target audience. This will help you identify the type of keywords to target. For example, if you are targeting millennials, you should focus on keywords related to their interests or lifestyle. On the other hand, if you are targeting a business audience, you should focus on more industry-specific terms.
Once you have determined your target audience, you can begin researching keywords. Start by looking at the keywords that your competitors are targeting. This will give you a clearer idea of what keywords are performing well in your industry. Then, you can use keyword research tools to find additional keywords relevant to your business.
When selecting your keywords, select terms that are neither too broad nor too specific. Aim for keywords with a good search volume, as this will help you attract more traffic to your website. Additionally, make sure to optimize your keywords for your website by including them in the titles, headlines, and body of your content.
2. Create an Easy eCommerce Site Architecture
Creating an easy eCommerce site architecture is essential for any online business. A well-structured website makes it easier for customers to navigate and find the products they’re looking for. It also helps search engine algorithms index and rank your site, bringing more potential customers to your store.
The most important component of any eCommerce site architecture is the page structure. This includes the organization of your categories and subcategories and the number of levels in your hierarchy. You’ll want to ensure your categories and subcategories are intuitive and easy to understand. Too many levels can overwhelm customers, so aim for a maximum of three.
Another critical component of your eCommerce site architecture is the navigation menu. This menu should be clear and concise, featuring only the most important categories and products. This menu should also be consistent throughout your site so customers know exactly where to find what they’re looking for.
Finally, you’ll want to consider how you’ll display product information. This includes everything from product descriptions and images to reviews and ratings. A well-designed product page can help customers make informed decisions and encourage them to purchase.
3. Focus on Your On-Page SEO
On-page SEO involves ensuring that each page on your website is optimized for the keywords and phrases you’re targeting. This includes, but is not limited to, optimizing the title tags, meta descriptions, and content on each page.
For example, if you’re targeting the keyword “plus size dresses,” your page title, meta description, and content should include the phrase “plus size dresses.” This can help search engines like Google understand what your page is about and help your page rank higher for that keyword.
You must also ensure that your content is well-structured and easy to read. This means using headings and subheadings, bulleted lists, and short paragraphs. Additionally, you should include internal links to other pages on your website that are relevant to the topic. This helps search engines better understand the structure of your website, and it will help visitors quickly find the information they’re looking for.
ECommerce SEO strategies are essential for businesses because they help to increase their visibility and reach their target audience. You must keep up with the changing SEO trends and ensure the website is optimized for search engines. Following the tips we shared can significantly increase your chances of succeeding in the eCommerce industry.
Makarios Marketing is one of the top eCommerce SEO agencies that can provide you with tailored SEO and marketing services, among others. Let’s discuss strategies today!