Ranktracker vs. Semrush: An In-Depth Guide

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There is no shortage of online SEO tools to help you with your search engine optimization. Unfortunately, this also means that you have to weigh many options in order to find a tool that will work best for you and your brand. So, what about the difference between Ranktracker vs. Semrush? 

Both tools are incredibly popular and well-known software options for SEO in 2022. However, there are some key differences between both products that set them apart. Depending on your budget, your needs, and the data points that you value, you are likely to prefer one service over the other. 

In this article, we will dive deep to compare Rank Tracker to Semrush. Our in-depth comparison will help you to make an informed choice on which SEO tool is best. So, which one is better for you? Let’s get right into it. 

What is Ranktracker?

First and foremost, Ranktracker is an all-in-one platform for SEO. Through the platform, you can search for keywords, monitor links, and also investigate your own search engine result page rankings. 

The service is highly recommended, but on the smaller side. Ranktracker is undoubtedly gaining a loyal following. However, it is a newcomer in the space of online SEO tools. Voted the fastest growing SEO software in 2022, Ranktracker is quickly growing to the forefront of the space in SEO decision making tools. 

What Services Are Offered by Ranktracker?

There are a variety of services that Ranktracker offers through its software. These include rank tracker, keyword finder, SERP checker, backlink checker, backlink monitor, and web audit. Let’s discuss these tools in more detail. 

Rank Tracker

This tool is designed to show you how your individual website ranks for specific keywords. Through this feature you can see your page ranking for any chosen keywords that you may have. 

Keyword Finder

Through this feature, you can find new keywords to add to your content pages in order to boost SEO. Ranktracker offers a keyword database and analysis on keywords to show you which keywords have high search volume and which ones have lower search volume. 

SERP Checker

This feature is designed to show you the search engine results for given search terms. In addition, it can help show you opportunities for search terms that you may want to gear your content toward. In this way, Ranktracker can help you to improve your search engine page ranking. 

Backlink Checker

Through the Backlink Checker feature, Ranktracker allows you to see how your competition is using backlinks. This tool is a search feature that will show you the data for the backlinks that your competitors have. 

Backlink Monitor

Another feature related to backlinks on Ranktracker is the Backlink Monitor. This tool allows you to see the backlinks that are used for your own site. You can see who is backlinking your website and what their own domain authority and domain rating is. 

Web Audit

Finally, Ranktracker offers this audit feature known as their Web Audit tool. This feature is geared toward finding errors in your web design and web composition. It is very handy for those who may not know that hidden errors in websites can harm SEO and page rankings. 

What is Semrush?

Semrush is an industry-leading SEO service that is known as a veteran in the digital marketing industry. If you ask marketing professionals and SEO experts, they are likely to recommend Semrush to you as an option to explore for SEO help. 

Its features are very broad and plentiful. This allows Semrush to be used for more than just keyword research. The services offered through Semrush can be used by individuals and large scale businesses. 

Some of Semrush’s top clients are Fortune 100 companies such as Amazon, Forbes, Samsung, and Apple. 

What Services Are Offered by Semrush?

It is undeniable that Semrush has more to offer than Ranktranker. In fact, Semrush has so many tools that it would be impossible to cover them all here. Instead, we will break down Semrush’s key features in groups for clarity. 

Keyword Research Tools

While Semrush features a whopping 6 keyword research tools, its most popular tool is the Keyword Magic tool. Within this search engine function you can find results for over 22 billion keywords. 

Semrush’s database is widely considered to be the best in the industry. Not only do they have such a wide array of keywords to search from, they also have a wealth of data on those keywords. 

For any keyword searched through the Keyword Magic tool, Semrush will also show you the visibility and search volume. The tool will also make suggestions for related keywords. 

Competitor Analysis Tools

Semrush has four tools for analyzing a competitor’s website, ranking, and keyword usage. If you don’t know who your competitors are, Semrush also has tools to help you find who you are competing with in your keyword categories. 

These tools are valuable to SEO strategy because they help you to learn how to outperform those who you are competing for space with in the online world. 

Content Marketing Tools

Semrush has six tools in the content marketing category. These include templates for marketing, trackers, and site auditing tools. With these tools, you can easily check your web content for SEO score and readability. These insights will help you to perfect your content for search engine’s SEO standards. 

And More…

Like we said, there are too many to list. Even more categories of features exist that you can use Semrush for. PPC advertising campaign tools, local SEO features, and link building recommendations are also available through Semrush’s service. 

How Much Do They Cost?

As we mentioned, your decision might come down to budget. While Semrush has more to offer, it is also much more expensive. Starting at $119/month depending on the tier, Semrush can be too pricey for some. 

On the other hand, Ranktracker is very affordable and capable. Its plans start at just $18 a month. 


To conclude, both services are great options for those looking to improve their SEO. If you have any questions about SEO and would like to consult with an expert, you can set up a free strategy call with Makarios Marketing to get started. 

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