Every good search engine optimization (SEO) service includes keywords, but the best ones also target long-tail keywords.
Effective e-commerce SEO should include long-tail keywords because they can help target specific audiences and bring in more quality leads. They also allow you to get more specific in your marketing messages and increase the relevance of your ads and content. Long-tail keywords are beneficial for e-commerce sites because they help you identify the exact products or services customers are looking for.
However, unlike short keywords, long-tail keywords can be trickier to capture because they are often more specific and less popular than short keywords. Additionally, they can be more challenging to identify because they are often more precise and require more research.
Here are four tips that you should use to optimize your long-tail keyword strategy.
1. Take Advantage Of Google’s Autosuggest
Google Autosuggest is an invaluable tool for capturing long-tail keywords. You can use Google Autosuggest to quickly identify relevant keywords based on a user’s search query. By typing in a few words related to your topic, Google Autosuggest will provide you with a list of potential long-tail keywords that you can use to optimize your content.
Additionally, you can use the “Searches related to” section at the bottom of the search results page to find additional long-tail keywords. By taking advantage of Google Autosuggest, you can quickly identify relevant long-tail keywords that can help you target your content and improve your search engine optimization.
2. Scour the Reddits
Reddit is an excellent source of long-tail keywords because of its active user base. You can use Reddit to search for topics related to your industry and product and see what people are talking about. The more active a subreddit is, the more likely it is to produce valuable long-tail keywords.
You can also use Reddit to find out what questions people are asking in your industry. This can help you identify potential keywords to target in your SEO and content marketing efforts. Try searching for relevant keywords in the search bar to capture long-tail keywords from Reddit.
You can also monitor the trending topics in the subreddits related to your industry. You can also use Reddit to find out what questions people are asking in your industry. This will help you identify potential long-tail keywords to target.
3. Use Keyword Research Tools
Tools like KeywordsFX, Answer the Public, and Keyword Tool helps you identify words and phrases related to your product or service that people are searching for online. You can use them to generate a list of potential keywords to target in your SEO and marketing efforts. They provide data on search volumes and trends, which can help you determine which keywords are worth pursuing. You can refine your keyword list and create a more focused SEO strategy with this information.
4. Pay Attention to Keyword Difficulty
When deciding which long tail keywords to use, you should consider how difficult it will be to rank for each phrase. Tools like Google’s Keyword Planner and the Keywords Everywhere extension can help you research the popularity and amount of competition for each keyword. This will help you decide which keywords are best to target.
Capturing long-tail keywords might be trickier, but they are worth the trouble. By researching and choosing the right long tail keywords, you can improve your website’s search engine rankings and get more qualified traffic. This will help you stand out from the competition and increase your sales and conversions.
Makarios Marketing is an SEO agency in Rochester, NY. We provide services in e-commerce SEO and website building. Get in touch with us today to get a free consultation.