Search engine optimization (SEO) is an invaluable tool for eCommerce businesses to drive website traffic. By optimizing websites to rank higher in search engine results, businesses can increase their chances of being seen by potential customers. However, SEO is a complex task, and several mistakes can negatively affect SEO performance.
Part 2 of this article will focus on five more mistakes made during website optimization, keyword research, and link building. Let’s get started.
6. Not Fixing Broken Links
Broken links can cause a lot of trouble for websites as they can negatively impact the page’s ranking on Google. To prevent this from happening, it’s important to check for dead URLs and fix them promptly regularly. Some free tools available can help with this, which can locate any broken links on the site. Additionally, it’s important to keep an eye on any recently removed pages and your 404 error pages, as these are typically the most common sources of broken links.
7. Not Building Social Proof For Your Online Store
It’s important not to neglect social media when it comes to eCommerce. To ensure success, you should create a marketing strategy for your social media posts. Think about which platforms you want to be present on and how often you would like to post. Develop a content plan and decide what content you will post to engage your current customers best, attract new ones, and increase sales.
8. Using Poor Quality Product Images
Many eCommerce brands make the mistake of uploading subpar product images to their site to save time. However, this can hurt your sales and revenue in the long run. Taking the time to ensure that your product photos are of the highest quality, clear, and well-lit. Additionally, it’s important to add descriptions, titles, and captions to each image to make sure that search engines can index them and that customers understand what the product is. Doing so can help you increase visibility and boost sales.
9. Poor Product Descriptions
When selling items online, it’s essential to craft compelling product descriptions that are informative and high in quality. Poorly written descriptions won’t do you any favors, so carefully craft them. Aim for 250-300 words for each description, and include information such as features, benefits, material, and sizes relevant to the product.
Also, remember to include keywords and search terms related to your business to improve your SEO rankings and attract more customers. Keep your descriptions interesting, and ensure they are long enough to hold your customers’ attention, as they will just scroll past if they are too short.
10. Not Investing In A Blog Section
A successful eCommerce business needs to invest in a blog section. This great way to get more search engine traffic and build customer trust. Writing informative and relevant content will help establish you as an industry leader. To make blog writing easier, you can use WordPress or Squarespace, which have SEO-friendly themes to include important keywords in each post. Aim to post useful tips and answer frequently asked questions to get the most benefit from your blog. Doing this regularly will help your eCommerce business grow.
Conclusion
It is important to remember that many eCommerce SEO mistakes can be made, but with proper planning and the right tools, they can be avoided. To ensure that your eCommerce site has optimal SEO, it is important to monitor and adjust your SEO strategy regularly and to use the right tools to optimize your site. By following these tips, you can ensure that your eCommerce website has the best possible SEO.
Makarios Marketing is a team of certified SEO experts with almost ten years of building successful, modern websites. We help businesses grow with customized SEO and marketing strategies, offering services from website development to complete online marketing with lead generation. If you need eCommerce SEO services, get in touch with us! Get your free strategy call now!