There’s no doubt that SEO is important for businesses in the digital age. After all, if potential customers can’t find your website, you’re missing out on a lot of business. However, there’s a lot of misinformation out there about SEO, and it can be tough to sort the wheat from the chaff.
However, it’s essential to have a good understanding of SEO if you’re an eCommerce business owner, as it can make a big difference to your bottom line. In this blog post, we’ll dispel some of the most common myths about SEO, and give you some tips on how to make the most of it.
Busting the Typical SEO Myths Most eCommerce Businesses Encounter
Myth #1: You Should Always Remove Out of Stock Product Pages
The first SEO myth that many eCommerce businesses fall victim to is the belief that they should remove out-of-stock product pages from their website. This simply isn’t true! While it’s important to keep your website updated with accurate product information, there’s no need to remove a page from your site just because the product is no longer available.
With that in mind, if a product is permanently out of stock, it’s best to redirect that URL to the closest relevant product, as using a 301 redirect when moving to a new URL or website allows you to retain all the authority and traffic from the old one.
Myth #2: Each Variation of a Product Needs a Landing Page
It’s a common misconception that each product variation needs its own landing page. In reality, this isn’t always the case. In fact, in many instances, it’s actually more beneficial to have a single landing page that covers all the variations of a product.
The reason for this is that a single landing page allows you to target a broader range of keywords and phrases. It also allows you to provide more comprehensive information about the product, which can be helpful for potential customers.
Not to mention, having one page for all variations of one product can help prevent any duplicate metadata or duplicate content issues.
Myth #3: You Don’t Need to Make Different Product Descriptions For Your Products
Product descriptions are one of the most important aspects of an eCommerce website, yet they are often overlooked or given less attention than they deserve.
Product descriptions are not only important for helping customers understand what your product is and does, but they are also crucial for SEO purposes. Search engines use the content of your product descriptions to help determine your website’s ranking in search results.
If you’re not making unique and keyword-rich product descriptions for each of your products, you’re missing out on a valuable opportunity to improve your website’s SEO.
Myth #4: You Don’t Need to Create Content for Every Page in Your eCommerce Website
One of the most common misconceptions about SEO is that you don’t need to create content for every page on your eCommerce website. This couldn’t be further from the truth! To rank highly in search engine results pages (SERPs), your website needs to be packed with high-quality, keyword-rich content.
Creating compelling content for each and every page on your website may seem like a daunting task, but it’s well worth the effort. Not only will this help you attract more organic traffic to your site, but it will also help you convert more visitors into paying customers.
So, what type of content should you be creating for your eCommerce website? Here are a few ideas to get you started:
- Product descriptions: To persuade visitors to purchase your products, you need to give them a detailed description of what they’re buying. Be sure to use relevant keywords throughout your product descriptions to make them more search engine friendly.
- Category pages: Category pages are a great way to give visitors an overview of the products you offer. In addition to including relevant keywords, be sure to use clear and concise language to improve your chances of ranking highly in SERPs.
- Blog posts: A well-written blog post can do wonders for your eCommerce website. Not only will it help you attract organic traffic, but it will also give you a chance to showcase your product knowledge and build trust with potential customers.
When creating blog posts, be sure to use relevant keywords and link back to your product pages to improve your chances of ranking highly in SERPs.
- FAQs: Many eCommerce websites include a FAQ section to help visitors find answers to their questions. When creating FAQs, be sure to use relevant keywords throughout your content to improve your chances of ranking highly in SERPs.
Creating high-quality content for your eCommerce website is essential if you want to rank highly in SERPs. By taking the time to create compelling content for each and every page on your site, you’ll be able to attract more organic traffic and convert more visitors into paying customers.
The Bottom Line: Making the Most of Your eCommerce with the Right SEO Practices
If you want to make the most of your eCommerce website, it is important to invest in the right SEO practices. By optimizing your site for search engines, you can ensure that your products and services are more visible to potential customers. This, in turn, can lead to increased traffic and sales.
Here at Makarios Marketing, we offer professional eCommerce SEO services that can help improve your online visibility and attract more potential customers to your website. If you’re ready to take your eCommerce business to the next level with SEO, contact us today to get started.