E-commerce SEO is vital for anyone selling products or services online. If you want your store to be found by potential customers, you need to make sure your site is optimized for search engines.
Fortunately, we’ve put together a comprehensive guide to help you get started with eCommerce SEO. By the end, you’ll have a solid foundation for driving organic traffic to your store.
Let’s get started!
What is eCommerce SEO?
E-commerce SEO is the process of optimizing your online store for search engines. This includes optimizing your website’s title tags, meta descriptions, header tags, images, and other elements to make your site more visible in search results.
It also involves building links to your website from other high-quality websites. This helps to improve your site’s authority and visibility in search results.
Why is eCommerce SEO important?
Search engine optimization is important for any website, but it’s especially important for eCommerce websites.
The majority of people who use the internet start their search for products or services on a search engine like Google, Bing, or Yahoo. If your website isn’t optimized for search engines, you’re missing out on a lot of potential customers.
In addition, eCommerce SEO can help you to achieve a higher conversion rate. This means that not only will more people find your website, but more of them will also take the desired action, whether that’s making a purchase, signing up for a newsletter, or requesting more information.
How to Start an eCommerce SEO Strategy
If you’re new to eCommerce SEO, where should you start? Here are some tips to get you started:
1. Make Sure Your Website Is Mobile-Friendly
More people than ever before are using their smartphones and other mobile devices to shop online. In fact, annual mobile ecommerce sales in the US are projected to grow from $284 billion in 2020 to $488 billion in 2024.
If your website isn’t mobile-friendly, you’re missing out on a lot of potential sales. Google also favors mobile-friendly websites, so you could be losing out on valuable search engine traffic as well.
2. Optimize Your Product Pages
Your product pages are the most important pages on your website from an SEO standpoint. When someone searches for a product that you sell, you want your product page to show up in the search results.
To optimize your product pages for SEO, start by choosing the right keywords. Use keyword research tools like Google Keyword Planner and Ubersuggest to find keywords that are relevant to your products and that have a high search volume.
Once you’ve chosen your keywords, use them throughout your product page. Include them in your page title, product descriptions, product reviews, and product images.
3. Use High-Quality Product Images
High-quality product images can help your product pages rank higher in the search results. They can also help to improve your conversion rate.
When selecting product images, make sure they’re clear and well-lit. You should also include multiple images for each product, from different angles.
4. Write Compelling Product Descriptions
Your product descriptions should be well-written and compelling. They should also include your target keywords.
Your product descriptions should tell potential customers everything they need to know about your products. They should be informative but also persuasive.
5. Improve Your Site’s Speed
Your site’s speed is important for both SEO and conversion rates.
You can improve your site’s speed by optimizing your images, using a content delivery network, and using a caching plugin.
6. Optimize Your Checkout Process
Your checkout process should be as simple and streamlined as possible.
You can optimize your checkout process by reducing the number of fields customers have to fill out, offering guest checkout, and offering a progress bar.
7. Use Social Proof
Make sure to use social proof on your website.
Social proof is a powerful psychological phenomenon. It occurs when people are influenced by the actions of others.
Some examples of social proof include customer testimonials, social media reviews, and customer ratings and reviews.
These are just a few of the many things you can do to increase your eCommerce conversion rates.
Make sure to test different tactics to see what works best for your business.
If you would like to discuss SEO coaching services, feel free to reach out to us at Makarios Marketing. We are happy to provide you with a free SEO consultation and speak about how we can best assist you with your brand’s SEO needs.